Levi’s —

Levi’s —

We Ride

We Ride

Hero-Cover-Image_New

Brand Design & Product + User Interface 

Brand Design & Product + User Interface 

Creative Director: Mike Watson
Art Direction, Design: David Jorre, Kristina Matovic



Creative Director: Mike Watson
Art Direction, Design: David Jorre, Kristina Matovic

 

Bearded messengers. Hipsters. Laid-back contraption kings. The world of ‘fixies’ (fixed wheel bikes) is a hotchpotch of two-wheeled clans. Levi’s was set to launch their new Commuter range – a denim line made for cyclists, but with style in mind. As part of the launch, Levi’s had acquired hundreds of bikes and set them up in stores around the world. But post launch, they had no use for them. So they set the challenge of finding a way to use the bikes that extended the life and hype around the campaign.

Bearded messengers. Hipsters. Laid-back contraption kings. The world of ‘fixies’ (fixed wheel bikes) is a hotchpotch of two-wheeled clans. Levi’s was set to launch their new Commuter range – a denim line made for cyclists, but with style in mind. As part of the launch, Levi’s had acquired hundreds of bikes and set them up in stores around the world. But post launch, they had no use for them. So they set the challenge of finding a way to use the bikes that extended the life and hype around the campaign.

Bearded messengers. Hipsters. Laid-back contraption kings. The world of ‘fixies’ (fixed wheel bikes) is a hotchpotch of two-wheeled clans. Levi’s was set to launch their new Commuter range – a denim line made for cyclists, but with style in mind. As part of the launch, Levi’s had acquired hundreds of bikes and set them up in stores around the world. But post launch, they had no use for them. So they set the challenge of finding a way to use the bikes that extended the life and hype around the campaign.

Bearded messengers. Hipsters. Laid-back contraption kings. The world of ‘fixies’ (fixed wheel bikes) is a hotchpotch of two-wheeled clans. Levi’s was set to launch their new Commuter range – a denim line made for cyclists, but with style in mind. As part of the launch, Levi’s had acquired hundreds of bikes and set them up in stores around the world. But post launch, they had no use for them. So they set the challenge of finding a way to use the bikes that extended the life and hype around the campaign.

Bearded messengers. Hipsters. Laid-back contraption kings. The world of ‘fixies’ (fixed wheel bikes) is a hotchpotch of two-wheeled clans. Levi’s was set to launch their new Commuter range – a denim line made for cyclists, but with style in mind. As part of the launch, Levi’s had acquired hundreds of bikes and set them up in stores around the world. But post launch, they had no use for them. So they set the challenge of finding a way to use the bikes that extended the life and hype around the campaign.

The solution: Levi’s We Ride. A global, social campaign that invited cyclists to hashtag their favourite cycling pics for the chance to win a bike. David had just three days to turn around the campaign look and feel, website design, leaflets and promotional pack. Despite the tight timings, the campaign design went on to win a number of awards, both locally and internationally.

The solution: Levi’s We Ride. A global, social campaign that invited cyclists to hashtag their favourite cycling pics for the chance to win a bike. David had just three days to turn around the campaign look and feel, website design, leaflets and promotional pack. Despite the tight timings, the campaign design went on to win a number of awards, both locally and internationally.

The solution: Levi’s We Ride. A global, social campaign that invited cyclists to hashtag their favourite cycling pics for the chance to win a bike. David had just three days to turn around the campaign look and feel, website design, leaflets and promotional pack. Despite the tight timings, the campaign design went on to win a number of awards, both locally and internationally.

The solution: Levi’s We Ride. A global, social campaign that invited cyclists to hashtag their favourite cycling pics for the chance to win a bike. David had just three days to turn around the campaign look and feel, website design, leaflets and promotional pack. Despite the tight timings, the campaign design went on to win a number of awards, both locally and internationally.

The solution: Levi’s We Ride. A global, social campaign that invited cyclists to hashtag their favourite cycling pics for the chance to win a bike. David had just three days to turn around the campaign look and feel, website design, leaflets and promotional pack. Despite the tight timings, the campaign design went on to win a number of awards, both locally and internationally.

Creative Director: Mike Watson
Art Direction, Design: David Jorre, Kristina Matovic

Awards

Awards

2013 IPM AWARDS – Best Direct Marketing Led Campaign (Gold)
2013 IPM AWARDS – Best Healthcare, Fashion and Beauty Led Campaign (Finalist)
2013 MAA BEST AWARDS – Best Direct Marketing Led Campaign (Gold)
2013 SIGI AWARDS – Direct Marketing (Highly Commended)
2013 CAMPAIGN BIG AWARDS – Direct Marketing (Finalist)
2013 CRESTA AWARDS – Direct Marketing (Finalist)
2013 MAA BEST AWARDS – Best Typography (Finalist)

2013 IPM AWARDS – Best Direct Marketing Led Campaign (Gold)
2013 IPM AWARDS – Best Healthcare, Fashion and Beauty Led Campaign (Finalist)
2013 MAA BEST AWARDS – Best Direct Marketing Led Campaign (Gold)
2013 SIGI AWARDS – Direct Marketing (Highly Commended)
2013 CAMPAIGN BIG AWARDS – Direct Marketing (Finalist)
2013 CRESTA AWARDS – Direct Marketing (Finalist)
2013 MAA BEST AWARDS – Best Typography (Finalist)

2013 IPM AWARDS – Best Direct Marketing Led Campaign (Gold)
2013 IPM AWARDS – Best Healthcare, Fashion and Beauty Led Campaign (Finalist)
2013 MAA BEST AWARDS – Best Direct Marketing Led Campaign (Gold)
2013 SIGI AWARDS – Direct Marketing (Highly Commended)
2013 CAMPAIGN BIG AWARDS – Direct Marketing (Finalist)
2013 CRESTA AWARDS – Direct Marketing (Finalist)
2013 MAA BEST AWARDS – Best Typography (Finalist)

Colours & Branding –

Colours & Branding –

Colours –

Colours & Branding –

WE-RIDE_image_03_1170px

Typography & Packaging –

Typography & Packaging –

Typography –

Typography & Packaging –

WE-RIDE_image_04_1170px
WE-RIDE_image_02_1170px
WE-RIDE_image_01_1170px
WE-RIDE_image_1170px

Storytelling —

Storytelling —

Storytelling —

Storytelling —

Desktop site –

David's role was to art direction & design a campaign page for Levi's Commuter.

Desktop site –

David's role was to art direction & design a campaign page for Levi's Commuter.

Desktop site –

David's role was to art direction & design a campaign page for Levi's Commuter.

Desktop site –

David's role was to art direction & design a campaign page for Levi's Commuter.

website_1170px

More Selected Works

More Selected Works

VMB

Virgin Media Business —

Rebrand

FORD-QUOTES

Ford —

Quotes

Ford —

Quotes

LEVIS-COMMUTER

Levi’s —

Commuter