Nokia — – David Jorre

Nokia —

Lumia Live

Brand Design & Digital Campaign

Creative Directors: Mike Watson
Design: David Jorre

The Nokia team as working hard to reposition Lumia as a cool, desirable brand to a youth audience. One way that they were working towards their goal was with the Lumia Live Series – a string of live, underground gigs around the city.

One of their most important live events was featuring high-profile DJ act, Deadmau5. And what they needed was a series of online portals to promote the big event for both their .com site and their social pages.

The trick was to design all pages in a way that met both the Nokia brand guidelines, as well as those of Deadmau5. A trick, as you’ll see here, that we mastered.

The Nokia team as working hard to reposition Lumia as a cool, desirable brand to a youth audience. One way that they were working towards their goal was with the Lumia Live Series – a string of live, underground gigs around the city.

One of their most important live events was featuring high-profile DJ act, Deadmau5. And what they needed was a series of online portals to promote the big event for both their .com site and their social pages.

The trick was to design all pages in a way that met both the Nokia brand guidelines, as well as those of Deadmau5. A trick, as you’ll see here, that we mastered.