Virgin Media Business —

REBRAND

ROLE

☯ ART DIR. ✦ PROD. DSGN. ▩ BRANDING
❋ UI DSGN.

Creative Lead: Evan Michael Jones & Stefanie Digianvincenzo
Senior Designer: David Jorre

Virgin Media Business needed a look and feel that made them the undeniable choice for any CIO looking for IT solutions. So when it came time to rebrand the company, we made the conscious decision to stop thinking like their competitors, and start thinking like the kind of resource CIOs found indispensible.

Resources like Wired and Tech Crunch. This decision informed both the new tone of voice and aesthetic. Bold editorial style met thought-provoking ideas. And the design needed to support the brave insights being presented in the content. Fresh, engaging and unlike any other IT or Telco brand. That’s what the client was looking for, and it was what we successfully achieved.