Chivas —

The Essence Of Who You Are

ROLE

✧ PROD. DSGN. ✧ UI DSGN.
✧ MOTION DSGN.

Creative Directors: Philip Beaumont & Jim Stump
Visual & Motion Design: David Jorre

Digital artists FIELD partnered with Chivas Regal and Havas to merge Generative Art with DNA analysis, bringing to life the essence of five craftsmen from the distilleries that created Chivas Regal Ultis.

Together with the creative directors, David set the design direction for the Ultis product sites and social cocktail posts titled "The Essence Of Who You Are". This visual language unified their digital channels. A comprehensive design system encompassing typography, imagery, and interactive video elements reflected the brand’s values.

Social Posts: Chivas Regal Ultis – Cocktails

Campaign Landing Page: Chivas Regal Ultis – The Essence Of Who Are

Campaign Support Page: Chivas Regal Ultis – The Essence Of Who Are

Product Site: Chivas Regal Ultis – Launch Campaigns

DNA molecules live in nearly every cell of our bodies, carrying traits from our parents to make us who we are.

David also crafted motion design for the branding elements and key messaging, as well as the soundtrack audio stitching featured in the DNA video series produced by Field. Closely collaborating with the creative team, David ensured a seamless integration of creative direction with the Chivas Regal Ultis brand guidelines.

Colin Scott – Strathisla distillery

Kevin Reid – Longmorn distillery

Euan Henderson – Tormore distillery

Sandy Milne – Braeval distillery

Robert Vincent – Allt A'Bhainne distillery

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