Ford — – David Jorre

Ford —

QUOTES

ROLE

✦ PROD. DSGN. ▩ BRANDING

Creative Director: Mike Watson
Senior Designer: David Jorre

Ford was receiving a ton of positive press about their new model vehicles. And they wanted to promote this across all their owned channels. But they needed a graphic device that could integrate the quotes into layouts in a consistent, flexible way.

The answer: the quote marks. On brand, and easily carried through channels and model ranges.