Ford —

Quotes

ROLE

✧ PROD. DSGN. ✧ BRANDING

Creative Director: Mike Watson
Visual Design: David Jorre

Ford was receiving a lot of positive press coverage about their new model vehicles. They wanted to promote this across all their owned channels, but they needed a graphic device that could integrate the quotes into layouts in a consistent and flexible manner.

The solution: the quote marks. They were on-brand and easily adaptable across channels and model ranges.

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