Levi’s — – David Jorre

Levi's —

COMMUTER

ROLE

✦ PROD. DSGN. ▩ BRANDING

Creative Director: Mike Watson
Senior Designer: David Jorre

As part of the launch of Levi’s new Commuter collection, we were briefed to design pages within the Levi’s UK site that highlighted the technical and design features of the clothing – without interfering with the aesthetic of the garments themselves.

Deciding to lead heavily with photography, the site was designed to act more as a frame or platform upon which to showcase the work. The content was contained cleanly, and neatly. And the assets were arranged in such a way as to hero the shots – with all other elements being secondary.

Campaign teaser –