Samsung Europe —

GO BEYOND FITNESS

ROLE

✦ PROD. DSGN. ☻ MOTION

Agency: We Are Social
Creative Director: Alison Bracegirdle
Mid-weight Creatives: Tom Dunn, Kevin Morosky
Senior Designer: David Jorre
Strategy Director: Jenny Barthe
Strategists: Zana Wharfe, Cristina Sarrille
Account director: Lucy Freeman
Business Director: Kelly Cross

Director: Mollie Mills
DOP: Jordan Buck
Executive producer: Jo Lumb
Production: We Are Social Studios
Sound: We Are Father

Created for Samsung Europe, this campaign showed that anyone, anywhere with any experience or ability can go beyond fitness #withGalaxy wearables watches. Tapping into the insight that we can encourage each other as we work out, this spot features pairs who spur each other on and a bespoke soundtrack composed using breath and rhythms from each athlete and sport.